Calculate the ROI of Link Building
Enter your link building assumptions. We’ll estimate total cost, revenue and ROI.
Frequently Asked Questions
How do I calculate the ROI of a backlink?
To calculate the ROI (Return on Investment) of a backlink, you compare the money you spent acquiring it with the revenue it generates for your website.
The basic formula is:
ROI (%) = [(Revenue from backlink – Cost of backlink) ÷ Cost of backlink] × 100
Step by Step
- Work out the cost – how much you paid for the backlink (e.g., outreach, content creation, placement fees).
- Estimate the traffic – measure how many visitors the backlink brings to your site (via Google Analytics or similar tools).
- Apply your conversion rate – calculate how many of those visitors turn into leads, sign-ups, or sales.
- Multiply by revenue per conversion – this gives you the revenue generated by the backlink.
- Subtract the backlink cost from the revenue – this shows your profit.
- Divide by the backlink cost and multiply by 100 – this gives you ROI as a percentage.