Return on Ad Spend (ROAS) Calculator
Frequently Asked Questions
How is ROAS calculated?
ROAS (Return on Ad Spend) is calculated by dividing the total revenue generated from your ads by the total amount spent on those ads.
For example, if you spent £500 on ads and those ads generated £2,000 in sales, your ROAS would be: 4.0.
This means you earned £4 for every £1 spent on advertising.
Marketers use ROAS to measure the effectiveness of their ad campaigns. A higher ROAS indicates better performance and profitability, while a lower ROAS suggests you may need to optimise targeting, creative, or bidding strategies.