Calculate your CPM
Your CPM: £–
Frequently Asked Questions
How do you calculate CPM?
CPM (Cost Per Mille) measures the cost of 1,000 ad impressions. It is calculated by dividing your total advertising cost by the number of impressions, then multiplying by 1,000.
For example, if you spend £200 and your ad receives 50,000 impressions, your CPM would be £4.00.
This means it costs £4 for every 1,000 views of your ad. CPM is commonly used in display, video, and brand awareness campaigns where impressions are the key metric.