Calculate your CPC
Frequently Asked Questions
How do you calculate CPC?
CPC (Cost Per Click) is calculated by dividing your total advertising cost by the number of clicks your ads received.
For example, if you spend £500 on ads and receive 1,000 clicks, your CPC would be £0.05.
This means you’re paying 50 pence per click on average. Marketers use CPC to measure cost efficiency and to compare performance across campaigns or channels.
What’s a good average CPC?
A “good” average CPC (Cost Per Click) depends on your industry, competition, and advertising platform.
- Google Ads: Average CPCs typically range from £0.50 to £2.00 in less competitive industries, but can exceed £5–£10+ in competitive sectors like finance, law, or software.
- Social Media Ads (e.g., Facebook/Instagram): CPCs are usually lower, often between £0.20 and £1.50, depending on audience targeting.
- Niche/High-Value Markets: Industries such as legal services or enterprise software often see CPCs well above £20–£50 per click.
Ultimately, a good CPC isn’t just about being low — it’s about ensuring clicks lead to profitable conversions. A higher CPC can still be “good” if it drives quality traffic and a strong ROI.