CPA Calculator

A CPA calculator (Cost Per Acquisition calculator) is a tool that helps you determine the average cost of acquiring one customer or conversion through your advertising campaigns.

It takes your total ad spend and divides it by the number of conversions you’ve received. The result tells you your CPA, the price you’re paying for each lead, sale, or desired action.

For example, if you spent £1,000 on ads and generated 50 conversions, your CPA would be:

£1,000 ÷ 50 = £20 per acquisition

Marketers use a CPA calculator to:

• Decide how much they can afford to spend on ads while staying profitable
• Measure the efficiency of their campaigns
• Compare costs across different platforms (Google Ads, Meta Ads, etc.)
• Set goals and benchmarks for profitability