Calculate your Ad Budget
Frequently Asked Questions
How to calculate ad budget?
Ad budget is calculated by working out how many clicks you’ll need to reach your target conversions, and then multiplying that by your average cost per click (CPC).
For example, if you want 100 conversions, your conversion rate is 4%, and your CPC is £2, you’ll need 2,500 clicks. At £2 per click, that means an ad budget of £5,000.
What inputs do you need to use the Ad Budget Calculator?
To use the SEM Tools Ad Budget Calculator, you will need:
- Daily budget – How much money you can afford to spend daily on your campaign.
- Cost per click – How much you expect to pay per click
- Conversion rate – The percentage rate that you expect to convert at.
- Campaign duration – The length of time that your campaign will run
With this information, we can calculate how much budget you will need throughout the entire duration of your campaign.