UTM Builder

Build your own UTM parameters

Generated URL

Frequently Asked Questions

What is a UTM builder?

A UTM builder is a tool that helps you create custom URLs with UTM (Urchin Tracking Module) parameters appended. These URLs allow you to track where traffic to your site is coming from (which campaign, channel, source, etc.) using analytics platforms like Google Analytics.

What does a UTM builder do?

  • Let’s you input campaign tracking details (e.g. campaign name, source, medium, content, term).
  • Automatically generates a link (URL) with those UTM parameters appended.
  • Ensures the URL is formatted properly so analytics tools can read the tags.
  • Saves time and avoids mistakes (manual errors in typing parameters).