CTR Calculator

With this free CTR Calculator, you can calculate your click-through rate for your online advertising to measure the effectiveness of your creative assets.

Frequently Asked Questions

What is CTR?

CTR (Click-Through Rate) is a metric used in digital marketing to measure how often people interact with your content, such as an ad, email link and more.

How do you calculate click-through rate?

Now that you understand what Click-Through Rate (CTR) is, let’s walk through exactly how it’s calculated, using a real-world example from Your Local Musician.

Example Data

• Company name: Your Local Musician
• Ad name: Ad YLM
• Ad impressions: 5,500
• Number of clicks: 500

CTR measures the percentage of people who clicked your ad after seeing it, so it helps you understand how engaging and relevant your ad is to your target audience.

Step 1: Identify Total Impressions

Ad impressions represent the total number of times your ad was displayed online, whether or not someone clicked it.

For Ad YLM, the ad appeared 5,500 times across Google’s ad network.

Step 2: Identify Total Clicks

Clicks show how many times users actually interacted with your ad by clicking on it.
In this case, 500 users clicked on Ad YLM.

Step 3: Apply the CTR Formula

The formula for CTR is simple:

CTR=Number of ImpressionsNumber of Clicks​×100

Plug in the numbers from Your Local Musician:

CTR=5500500​×100=9.09%

That means 9.09% of all people who saw Ad YLM clicked on it — which is a strong performance for a search ad.

Another Example

If your ad were shown 5,000 times and got 125 clicks, its CTR would be 2.5%