Calculate what an increase in CTR would have on your business
Frequently Asked Questions
What is a good increase in CTR?
A good increase in CTR really depends on where you’re starting from and the type of campaign you’re running.
For most ads, even a 10–20% boost is considered a solid improvement. If you see a jump of 25–50% or more, that’s usually an excellent result.
It’s important to look at the relative change as well as the absolute number. For example, going from 2% to 3% CTR may look small, but that’s actually a 50% increase.
Using the CTR Improvement Calculator makes it easy to see how much of a gain you’re achieving, helping you judge whether your results are meaningful for your goals.
How to Use the CTR Improvement Calculator
To use the CTR Improvement Calculator, you will need to provide a few metrics, which are:
- Your current CTR
- A target CTR (or an increase you want to achieve)
- Your monthly search visits (the number of visitors that you recieve)
- Your current conversion rate (this is optional)
- Your average order value (this is also optional)
After you have entered these metrics into the calculator, hit the calculate button and then the tool will show what difference improving your CTR would have on your total traffic.