CVR Calculator

Calculate your Conversion Rate

Conversion Rate: –%

Frequently Asked Questions

How do you calculate conversion rate?

Conversion rate is calculated by dividing the number of conversions by the total number of visitors (or clicks) and then multiplying by 100 to get a percentage.

For example, if you had 200 conversions from 5,000 visitors, your conversion rate would be 4%.

How do you calculate CVR using SEM-Tools?

  • Enter the total visitors (or total number of people reaching the step measured) — e.g. number of site visits, or number of clicks, depending on your setup.
  • The tool divides the number of conversions by total visitors.
  • It then multiplies by 100 to express the result as a percentage.